https://www.jennasylvia.com/volition-beauty daily 0.75 2020-06-03 https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591207672991-80SF9M3E8SQVS07LX3YF/volition+.gif volition Beauty - The Challenge In 2020, Volition Beauty approached my team with their very unique business plan. Their company co-creates products with consumers through a submission process & then has other customers vote if they would like Volition to create the product. As a project manager on the team, my purpose was to be liaison between the client and my other team members. Volition tasked us to try the co-creation process with our consultants and give them feedback on the experience We also tested various media channels to see which were most productive for Volition to use to market these campaigns https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591215867053-FUUGC24QXD78HJ5KP685/Screen+Shot+2020-06-03+at+4.20.33+PM.png volition Beauty https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591215891545-C9IQRB2ANJYA49PO7R2A/Screen+Shot+2020-06-03+at+4.21.00+PM.png volition Beauty https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591215814619-2NCGV15EGNHMK4JV46CS/Screen+Shot+2020-06-03+at+4.20.13+PM.png volition Beauty https://www.jennasylvia.com/pastprojects/pepsicoproject daily 0.75 2020-06-03 https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1590971754168-WM2USVHHCH6JIRB55S8Z/naked-juice-target1.jpg pepsico project - The Challenge In 2018 PepsiCo approached our marketing club with a dilemma: Naked Juice was not resonating with college age consumers, resulting in a decline of on-campus sales. Conduct research. to gauge students’ knowledge of super premium juice (SPJ) and how to make it more appealing Gather insights to recommend strategies to market new product and penetrate the existing nutritional bar category Raise aware of new product on UC Berkeley’s campus and make it replicable https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591052397113-E6WZRU6IFHSHDAQSZD1C/Screen+Shot+2020-06-01+at+6.59.19+PM.png pepsico project https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591052643140-1P3RQ8OLL7ONDKR0SYEP/Screen+Shot+2020-06-01+at+7.03.36+PM.png pepsico project https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591052446943-6852S7YMZ1Z9VGFEZZYP/Screen+Shot+2020-06-01+at+7.00.15+PM.png pepsico project https://www.jennasylvia.com/aboutme daily 0.75 2020-06-03 https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1590949747016-U2N4QYSAYT4OQPDHTTRC/DSC06619+%281%29.jpg about me! https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1590969817861-968ABXFWJVYMSKMXGGUW/IMG_3160.jpg about me! https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1590968894063-GGPCDUAKDYYKJWTD9YYJ/IMG_3631.JPG about me! https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1590969587923-PQZNKOWAAOYRSEVD90HM/IMG_3728.jpg about me! https://www.jennasylvia.com/home daily 1.0 2025-01-06 https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591065716964-YZ6DP37DN5HRK0PXNFEJ/0255FD06-2241-4134-822D-C9A408164F08.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591065851117-IVHIV25NVCFF131JWYFY/1AB72E27-9D68-4FD2-8FE5-AA2A702815EB+%281%29.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591065895110-XFU2L6F464HMI2QK7NYE/1F1BCB57-89D4-4E62-8547-4BA0612380BD.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591066122113-KGNS1TJKJX5FGIIEB9NV/7008BE0C-EF8D-4ED3-B6E3-B2E6011F6810.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591066088728-Z3OGUK7EEHLTMHZQAYG6/2E3CCAD9-ADD3-40DB-9785-3E2B9DB7DCCD+%281%29.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591066019566-DLECENI6P0JFC0I61ZME/C681F5DB-C4CF-4FC1-B6C2-9242DF46F1B0.JPG home https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591065799605-M6L655B90HHJ2E1HTSN4/3371DC2B-7674-456F-BE34-C02B2ADDA802.JPG home https://www.jennasylvia.com/resume daily 0.75 2020-06-02 https://www.jennasylvia.com/quizlet-project daily 0.75 2020-06-30 https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591107763054-QICOT96J36PNXFATDVEV/quizlet1.jpg quizlet project - The Challenge In 2017, Quizlet approached our club with a retention issue with their users once they went to college. Their team wanted to know how to keep students using the application as they transition to college. As a consultant, I was tasked with competitor analyses and finding ways to reenergize the Quizlet brand for a smooth integration into college students’ study habits https://images.squarespace-cdn.com/content/v1/5ed31da93016244d3e635af0/1591150683477-ATFDL4BLEDMXXUE2VH36/Screen+Shot+2020-06-02+at+10.17.14+PM.png quizlet project - The Results Through our research & analysis we recommended that Quizlet reorganize their website to an online marketplace model. We recommended a notes upload as well as a ranking system so that students would know which sets were reliable. Quizlet ended up implementing a significant amount of our recommendations on their website and you can find more details about the data we used in the Project Deck below. https://www.jennasylvia.com/projectlanding daily 0.75 2020-06-03